Market Research - Existing Products on Your Blog

This advert is advertising the effects of drug driving. One technique that is used in this video is emotional response (fear). The advert tries to introduce fear into the audiences mind, making them scared of the outcome of the advert, in order for them not to copy the ad. The advert also has a very dramatic style to it. This is because the advert is based around real life devastating events which may happen from incidents, such as drug driving. The advert has a realist narrative form to it, this is because it focuses on realistic events that do take place. The target audience for this advert is young adults. I can tell this because stereo typically teenagers are known for taking drugs and for dropping into peer pressure. As well as this, the actors and actresses for the advert are of this age, which makes it more appealing to them.
 




This is an advert for anti bullying.  A technique that is used during this advert is compassion. This is because we feel sympathy for the children that get bullied during the advert. Two styles of this advert are humorous and parody. This because we see a very funny approach to bullying in this advert, however, we remember the advert because of its unusual approach to bullying. This advert uses an anti realistic narrative form. This is because the advert is ridiculous, as it does not fit well with the storyline. It is unrealistic, if someone was to be bullied they would not be singing, however, this is good because it is effective. The advert is very unique and will be remembered by the audience. The target audience for this advert is children aged between 7-15. I can tell this because it includes children that are this age in the advert.

This advert is for giving blood donations. A technique that is used during this advert is emotional response (sympathy). This is because they want the audience to feel sad about how unfortunate some children are when compared to other children and what they want for Christmas. One style of this advert is that it is dramatic. This is because the advert starts off with a very happy vibe and we see lots of laughing, however, the mood then changes to being very sad as we feel sorry for an unfortunate child. This advert uses a realist narrative, I can tell this because the advert is based upon real life events that take place. As well as this, the advert is very serious. The target audience for this advert would be adults aged between 25-50, particularly parents. This is because they would try to imagine their children being in the same situation. So this therefore triggers and emotional response from them.

This advert is to inform people on drink driving. A technique that is used during this advert is emotional response (fear). This is because we see the actor imitating what would happen if he were to be caught for drink driving e.g losing their job. This then sparks some fear into the audiences mind as there are many savvier consequences from drink driving. This advert has a surreal style to it, this is because it is very unique and strange at the same time. We see a man order alcohol and the barman then starts illustrating what would happen if he were to get caught, which would probably not happen in real life. This advert uses a talking head as they provide various facts about what happens when you drink drive. I think the target audience for this advert is middle aged adults, this is because we see a middle aged adult in the advert. They also mention loss of jobs, which we wouldn't expect a teenager to have a good job at that point in their lives.

This advert is an anti-bullying advert.The technique used in this advert is a hidden message. This is because we see one boy stick up for another without the need of commentary to tell us what he is doing. He stands up for the boy and the boy no longer gets picked on. This advert has a very surreal style to it, I think this because we see an older boy stand up for the younger boy, which we do not expect to see. He also stands up for the boy in a way which is very obscure, he dies his hair ginger too. The from of this advert is stand alone, this is because it is not part of a series, there is just one of these adverts. I think the target audience for this advert is young teenagers, I think this because these are the people who tend to be bullied, rather than adults. Also the advert has a meaning to it that you should stand up for people, which this is what the older boy does. So this advert appeals to children of all ages.

Advertising Presentation

Annotated Lyrics with Explanation

I think this song is about young girls that have low self esteem and look up to particular celebrities for inspiration. The artist herself had a rough childhood and she portrays this through her songs and through her lyrics. Therefore wanting to inspire many others that they shouldn't get down on themselves but instead look up, keep smiling and don't let other people get them down. The lyrics mention that it is okay to not fit in with the crowd, which is how she would like to see her fans feel about themselves.

Song Choice Post

             I have chosen the song 'Sexy Lady' by Jessie J. I have chosen to make a music video of this song because it has a very fast pace to it creating an opportunity for me to create a lively music video for the song. The genre of the song is pop, with pop the conventions used are fairly common. One of the main conventions for pop music videos is that they are usually based around a narrative or a concept, as well as this there will also be montage editing. The target audience for this genre of music is most likely young people aged between 16-30. However, it is mainly aimed at teenagers as well as appealing to a majority of young females.

Advertising Presentation

There are two different styles to this advert, these are; parody and surreal. This advert is a parody as it focuses on an opera singer singing a theme tune in a dubstep style. This is funny because it is nothing like what we would expect an opera singer to perform. As well as this, they two main actors expect the couple to love their performance, when in fact they don't. This advert is surreal because it has nothing relevant in the advert to the product they are trying to sell. The advert is about comparing car insurance and they do this in a very bizarre way, through not giving details about how the company works but instead leaving a very memorable image in the audiences minds. A technique used in this advert is that it is a solution to a problem. This is very effective as the customer can easily identify that go compare will end up saving them money on their car insurance, so therefore this is a solution to saving them money. This advert appeals at every class with the possible exception of class 'A', this is because the advert is about saving money, which might not appeal to upper class people but however have a huge influence on the middle and lower class people.

This advert has a very dramatic style to it, this is because their advert is about a very serious situation that is currently happening. They use sad images in order to pressure the audience into donating towards their charity. As well as this, emotion can also be triggered through watching this advert. It is deeply saddening as they have used the most horrific images and this leaves the audience feeling guilty that they have not donated. The overt message in this avert is that there are animals suffering, however, if we donated a small amount each month this would help to care for these rescued animals. I think this advert appeals to every class, possibly with the exception of class E. This is because the advert asks for a small donation from anyone with any background. Therefore they expect most people to be able to donate £2 of their income each month towards the RSCPA.

The wonga advert has a very humorous style to it, this is because we see an animated elderly group of friends advertising their product. The elderly man tries to impress these woman in each series of the advert, rather than getting to the point of selling their product. This advert focuses on being a solution to a problem, which is effective because we can see that this is loaning company and they discuss the things that they could do whilst they wait for the money to be transferred. This advert appeals to classes E, D and partly C2, this is because we assume these classes are more likely to be in need of a loan.

This advert has a very dramatic style to it, this is because we see her quickly taking off items of clothing until we reach the end, where we imagine she is nude as it cuts to a shot of the perfume bottle. This advert also uses celebrity endorsement to attract customers, the advert stars Charlize Theron who is an actress as well as a model. This helps to attract customers as they are made aware that she wears this perfume, so they will want to wear it as well. The advert appeals to classes A, B and C1 this is because this is a very expensive perfume, we can see this by the amount of gold and expensive jewellery shown in the advert.


This advert has a surreal style to it, I think this because there is nothing in the advert that is relevant to the product. The product in the advert is a mars bar however we are shown three footballers participating in a match. This also uses celebrity endorsement as there are three first team England footballers. This means that football fans will want to buy their product knowing that players from their team appear in the advert. This appeals to every class, especially men that are interested in football. I think this because the advert focuses on football so anyone with a similar interest would be interested in buying their product.

Common Music Video Conventions

Most music videos follow very similar conventions, an example of this is '22' by Taylor Swift.

In this particular video the artist is seen lip-synching whilst performing during the whole video. This makes the video less boring and is more eye-catching to the audience. During this particular video she mainly dances and has many gestures, this is also to do with the genre of music the song is (pop).



The artist is also seen to be in many different locations, in this video she is seen in four different locations. Also in each of these locations she is wearing a different costume to match each location. The locations change when the next verse starts, however they also change very frequently during the chorus.



There are many different camera shots used in this video, however mainly close ups and mid-shots when she is dancing. This is also combined with a range of camera movements to create a dynamic look. This can make the video seem more lively and up beat.



This video often using editing to cut to the beat. This song is very upbeat and well paced song, therefore needing a lively feel to the video as well as providing the video with energy.
This is used very well in this specific video:



This particular video has many low angle shots, this is to create a dominant look to the artist. Therefore, this makes the artist seem more powerful and directs more attention to her. As well as this she is also making eye contact with the audience throughout the entire video. This makes the audience feel involved in the video, which makes them feel as if they are there with the artist.



Another example I will use is 'roar' by Katy Perry.

 The lyrics to the song are about how powerful she is as an individual, therefore we see many low angles shots representing this. She is swinging on a vine, showing that she has no fear and is very dominant in the jungle. The low angle shots support this point as this makes her look like she is in control and has the authority of the jungle.

Music Video Genres

The music video genre I will be discussing is rock. I have selected the following 5 videos which represent this genre:
Paramore - Still into you
Fall Out Boy - Thanks for the memories

The Killers - Somebody told me

Panic at the Disco - But its better if you do

The All American Rejects - Dirty Little Secret

One convention that rock music videos have in common is the use of similar shot types. The music video will have a shot of the full band with wide shots, however, also close ups of the lead singer as well as close ups of other band members playing their instruments. This is shown is these two videos.





Another similarity between rock music videos is that usually the band are dressed in similar outfits, which have the same colour theme and are the same style. In these two selected videos both bands are wearing the same outfits including the lead singers. In these two particular videos both bands are dressed very formal this is to match with the locations of both videos.




Another convention used commonly in rock music videos is the locations used. Commonly the band will be performing on some sort of platform with a different background being played behind them. Also each video will be shot in a small looking enclosed space, so that there can be various different shots of each band member.



Jump cutting is another convention used in a majority of rock videos. This is where the band will be in one location, then the music video will cut and they will appear in another location, regardless of continuity. The purpose of this convention is took make the video a faster pace and seem more lively.




Another convention used in rock music videos is diegetic sound. This is the sound that the artist can hear as well as the audience, for example this could be a car driving past. This makes the video seem more realistic.

Examples of Music Video Conventions

I have selected to analyse two different conventions of music videos, these being costumes and setting. I will be comparing the two conventions from Paramores video 'Still into you' and Shakespeare's Sister 'Stay'.

Firstly I will discuss 'still into you', the lead singer of the band is wearing very bright colours, this can include a multi coloured jacket along with neon tights. However, the rest of the band are shown wearing darker clothing. This is because we are supposed to focus more on the lead singer and by showing her wear these eye-catching colours we are drawn to her.



The costumes worn are also stereotyped to the type of genre music that the band play. Paramore are a rock band, due to this the band members are all wearing ripped clothing to give a punk/rock look to them. This gives the impression that they have a certain attitude that they would like to convey to their target audience.

The location of the music video is a house, this is very alternative as we'd expect to see a love story which is set to the lyrics, as opposed to a band inside roaming around free inside a house.



Many different props are used in this video, mainly props that shouldn't be inside a house, for example, a bike and a fishing boat. This gives the impression that they are breaking the rules, as well as the fact that the props are used to trash the house.



Secondly, I will discuss 'stay' both singers are wearing dark costumes, this is to go with the genre of music that they play, which is Gothic. They both also have very pale make up on, which too is to suit the genre of music they play.



The man laying on the bed is not wearing any clothes, this is because we have the impression that he has been in a tragic accident and that he is on his death bed.

The second singer is portrayed to be quite scary, this is shown by her having dark make up and doing scary facial expressions. She is also pictured to have a sparkly outfit on, this is very eye-catching and makes us look directly at her as this is a very dark and gloomy video, however, she changes this with her presence.



The location for this video is in space, however also in a hospital. This makes the video seem very unrealistic as we do not have hospitals in space at this moment in time. This is also very alternative because at the time of this video no one had seen anything like the effects and editing used.



This is also set in heaven/hell some might argue, because as we see the scary looking woman appear there are many flashing bright lights as she tries to take the man away, suggesting that he is going to heaven or hell.

 

Music Video Conventions

Music Video Conventions

Music videos follow certain conventions, some of these include specific shot types. Most music videos will include close ups of the lead singer or the main artist. This is mainly because we are shown them lip syncing to the song. These are usually done through the use of jump cutting (fragmented editing). Depending on the genre there are different conventions for example, in a rock video there will be a full band with wide shots of said band, aswell as close ups of the lead singer. However, in a pop video there will be just the artist and they will be shown through various different shot types as the music video starts to build a narrative.

Another convention would be mise-en-scene, this can include: props, costume, location and performance. When props are used they are often band merchendise, this is shown as this can be used to advertise and promote the band as well as being used in parts of the music video. These also include instruments, which will often be shown throughout the whole music video alongside a narrative. Often the costumes worn by the band are all very similar so that we can see the band as a unit, as opposed to a singular artist. Most music videos are shot outside as there as more elements to capture, for example the weather. When we see a video and there is a heavy downpour we often associate this with a sad narrative.

There are many different editing techniques used in music videos, these can include: jump cutting, diegetic sound and cuts on beat. Jump cutting is where the band will be in one location performing, then the music video will cut and they will appear in another location, regardless of continuity. This creates a lively effect to the video as this moves very quickly to match the beat of the music. Furthermore, this leads onto cutting on beat, which most music videos will use. This is where the footage is edited to match the beat of the music, this creates a rhythm and sets a pace for the editing. Diegetic sound is the sound that the artist can hear aswell as the audience, for example this could be a car driving past. This makes the video seem more realistic.

Self Evaluation

Peer Evaluation

From the feedback I received I learnt that the 'x' was out of place in the mixx logo. This was mentioned by a few people from whom I received my feedback from. They all said that it should be more central compared to what it is now, therefore it would look more like a face.

First attempt of ident

The was our first attempt of shooting our ident. We used a still camera so we could get an idea of how the flags would turn out. We also used lots of pink card and put them together as opposed to using the green screen, this is because we were experimenting different ways of filming our ident.

Evaluation of Lock Logo

What genre did you think the name represented? Why?
I think that Lock represents an older genre of music, specifically 70's and 80's rock music. This is because lock sounds like rock and has a very hard name. The fact that lock and rock rhyme help to advertise the radio station and target the audience. This then helps to brand the station and give it an identity, therefore enhancing listeners.
 

Who do you think the audience is? Why?
The target age group for the station is 50+ as these were younger and listened to 70's and 80's music at their time of youth. The station targets both male and female, however, has a slight focus on males, as they tend to be more into rock than females.

How did you aim to appeal to that audience?
I aimed to appeal to my target audience by showing them the type of genre of music lock plays, I did this by using an old looking font, so that they could see that this instantly appeals to an older audience. I also focused on using more blue as the station has a slightly male focus.

Who do you think would be the stations' competitors? Why?
I think that competitors of lock would be absolute radio and planet rock. This is because they both play the same genre of music as lock does. They also have a similar target audience to lock, aiming to target over 50's and having a male focus.

What 'look' did you want to create? Why?
I wanted to create a hard dark look to the logo as I feel this resembles rock music as a whole. This would remind the audience that lock plays heavy yet classic hits. I feel this would give an enjoyable look to the station as by playing these old hits it would bring back sentimental feelings toward the listeners, therefore giving them a feel good factor. I also wanted to show that there was a male look to the station as this is the target audience and will mostly appeal to middle aged men.

What did you think was the most successful part of your logo?
I am most please with the lock shape, this is because this element took the most time to create as I created it from scratch. I had to use a range of different tools to create the shape, all in which I taught myself and used effectively. This took up most of my time as it was such a complex shape to create, having further elements to it which needed adjusting. I also gave the lock a 3-D effect which was very difficult and time consuming, however, I overcame this independently. I also think the colour themes were very successful as they fit very well with each of the other logos.

Did your audience think that it suited the genre? 
When I asked my audience for feedback they were all aware that the station played a rock style genre and that it had a male focus. This was mainly due to the name of the station and the theme colours used in the design. They also said that they liked the way I had created a lock shape to fit in between the words 'lock' and that the lock stood for an 'o' they said this worked very well and made it more eye-catching.

What skills have you developed most when creating this logo?
A skill in which I have developed the most when creating this logo is the pen tool, this is because I was using this tool the most when creating the lock shape and the key shape. I learnt that the longer spent using the tool the better quality outcome, likewise the shorter time spent using the tool the less better quality outcome.

What could you still do to make your work even better? Why?
I could perhaps add a rock element to the logo, for example a guitar. This would enhance listeners understanding of the type of genre that lock plays and what the station stands for. This would also make the logo slightly more eye-catching, however, may end up being a distraction taking the
viewers eyes away from the main points illustrated.

Evaluation of Pulse Logo

What genre do you think the name represented? Why?
I think that the name pulse relates to the music genre of R'n'B as R'n'B has a lot of rhythms and beats to it which in a way creates a pulse for the music and relates back to the name. This is good for advertising purposes as they will be able to include the name of the radio station into a beat to mix it all together so it makes the radio station sound very organised and well thought out, widening their audiences and listeners to many people who like a good well organised and well thought out, looked after radio station.

Who do you think the audience is? Why?
I think the audience for this radio station would be teenagers and older people from ages 15 and up as the genre the music station would play relates to the younger generation as R'n'B has quite fast beats and is very lively and energetic which relates to the younger generation of being lively wanting to live things to the full and to party meaning they will listen to this genre of music a lot more so if this radio station is playing this genre of music a lot then the younger generation would tune in a lot more and be regular listeners.

How did you aim to appeal to that audience?
I aimed to appeal this logo to younger people by using a specific style on this logo, i made it quite small and simplistic but I included some nice aesthetic graphics for listeners to look at so it appeals to their sense as i have used brighter colours like hot pink and purples. I also used quite a curvy font and a heart to aim it a little more towards females but younger females and generally younger people.

Who do you think would be the stations competitors? Why?
I believe that the stations competitors would be stations like Choice FM as they tend to play a lot of R'n'B and have a very large audience in the UK as well as a radio station called Defjay as they play only R'n'B and have a large audience. They would be big competitors to this radio station as they would have more listeners already as well as more time they could cover with various DJ's and shows that could be put on over the radio.

What 'look' did you want to create? Why?
The look for pulse I wanted to make was a current and trendy looking logo aimed towards the younger generation. I made it colourful and soft as it is aimed towards all of those of the younger generation so people wont feel that the radio station is dark and for a select few darker genres of music I wanted it to be warm and welcoming to all of the younger generation. I did this by using bright colours like pink and purple with a good looking design that relates to its name with the words being joined to a heart beat monitor type of shape as this relates top the pulse of the human body or even that of the music that is played on the radio station.


How did you create that look?
I first started by creating the word 'pulse' I did this through selecting the appropriate font from 'da font'. I wanted to make this look bolder and have an edge to it, so I decided to duplicate the word and place one in front of the other, giving it a shadow making the word stand out more.

I then wanted to create pulse shapes, I did this through using the pen tool on a selected image chosen from the internet as a base shape. I then edited this shape by using the free transform tool so that I could make one shape smaller than the other and so they would fit intricately together.

What do you think was the most successful part of your logo?

I believe that the most successful part of my logo was the joining of the word pulse to the pulse lines of a heart beat monitor as it took a lot of tools and different methods to join the words to the graphic and make them seem joined in a natural way instead of it seeming to be forced to be joined, I believe that the logo looks very natural and well thought out.

Did your audience think that it suited the genre?

Yes because when i asked my audience for the feedback on my logo they knew straight away that it was to do with some sort of R'n'B as the pulse lines gives the logo a vibe and makes the radio station seems like it has a beat which relates to the music of the genre of R'n'B. The feedback I recieved was very positive about how it related and suited the genre well.

What skill have you developed most when creating this logo?

I think that the skill i have developed most was the use of layering different images to provide different effects like creating a shadow or making the words seem thicker or have a bit more density as well as the skill of being able to stitch together two or more images to help with the layering of the images. 

What could you do to make your work even better? Why?
I believe that I could improve the logo by adding in a background to the logo or maybe some surrounding background objects to bring a sense of depth to the logo to show that the company cares about its appearance and that they care about what people think about it so then they will know that the radio station cares about what music they play to please their audiences.

Evaluation of Mixx Logo

What genre do you think the name represented? Why?

I think the name mixx represents a club mix and top 40 hits genre. This is fresh and new music that is seen as the current genre. I would expect this type of music to be played in clubs and bars; this is because the name mixx sounds like ‘remix’. I would then associate ‘remix’ with DJ’s, which often work in clubs and bars. Also mixx should be spelt ‘mix’ this gives a rebellious look to the name, with this in mind I think the target audience for this radio station is young adults aged 18+, targeting both genders. A reason as to why it is aimed at young adults is because these are the type of aged people that expected to be in clubs and bars.

Who do you think the audience is? Why?

The target audience for this radio station is young adults, targeting both genres. I think this because these are the sort of people that you would normally expect to find in nightclubs and bars, dancing to this sort of genre of music.

How did you aim to appeal to that audience?
I attempted to appeal to my target audience by putting emotions on the logo, there is an open mouth as my logo looks like a face. This face looks like its having fun, therefore the audience will resemble having fun and being happy with mixx radio station. I also feel that my logo design is very unique which would appeal to the target audience as they would see this as something new and exciting to relate to. The colours used are also unisex so this factor would help appeal to both genders, as the logo is not too girly or too boyish. 

Who do you think would be the stations competitors? Why?
The competitors of this station would be kiss and capital, mainly because they both play similar music to mixx. So therefore they would have the same target audience. Thus meaning there would be three competitive stations, however my station will stand out because it targets both genres and is less repetitive than kiss and capital.

What 'look' did you want to create? Why?
I wanted to create a fresh and popular look for my logo, this would help give the audience an idea of the type of music that is played on my station. Therefore, targeting a younger audience with similar views towards music. By successfully creating this look I would then be able to capture a vast majority of my target audience, through promoting the radios personality. The station focuses on targeting both genres as I imagine the station being played in a club therefore both genders dancing to the music together. 

How did you create that look?
I first wanted to create a musical note shape, I did this through looking at the shapes available in Photoshop. I transformed the note by making it have a slight slant to the shape. I felt that this gave a rebellious and edgy look to the logo. I first gave the shape a dark shade of purple, however, with the feedback I received I felt this was too girly. With this feedback in mind I changed the colour of the note to blue, which was more suitable for both genders.

I then chose the most appropriate font via 'da font' which was narrowed down to three choices, I made my decision based upon which was the most unisex and fresher looking font. I then edited this font using the paragraph and palette tool, through this I was able to give the logo a happy face look. Which I could then use to symbolise that my station has a feel good factor to it. This shows that my logo has a deeper meaning to what is actually being shown, enhancing listeners to want to find this out.

I then had to think of ways to develop my logo into a family of logos, I did this by using the 'OW!' logo in numerous places in each logo. Also I was able to do this by using the same colour themes in each of these logos, so I had to use the eyedropper tool, in order for this to be the exact same colour. I then thought of creative ways in which I was able to balance the colour themes.

I was then reminded that from my feedback the 'x' was seemed to be out of place, with this in mind I transformed the 'x' and zoomed in as this creates more accuracy when moving the letter. I placed the 'x' in between 'mix' and the oval shape. This created a face look to the logo, with the 'x' looking like a nose of a person.

What do you think was the most successful part of your logo?
I am most pleased with the logo turned out exactly how I imagined it too. With my Photoshop skills I was able to use a variety of techniques to solve any problems that occurred. I am also pleased that my logo looks like a person having fun, this was a create way in which I used to target the audience by reminding them that the station is all about enjoyment and fun, so this represented this very well. I was also able to make changes to my logo which had been suggested by the feedback I received, I took the constructive criticism very well and was able to produce a better logo design when following this feedback. 

Did your audience think that it suited the genre?
When I presented my logo design to the audience they were aware that mixx plays club and mix music, part of this was due to the name of the station. However, they could tell through the emotion shown in my design, which represents fun, which then suits being in clubs and having a good time. They also recognised that this was aimed at both genders, as they were aware that there was a good balance between the colours used.

What skill have you developed most when creating this logo?
I have developed the eyedropper tool the most when creating this logo, this is because I was not very familiar with this tool at first. However, with some practice I was able to teach myself how to use the tool effectively. It was very important that I acquired this new skill because I was frequently using this tool as each logo design uses the exact same colours.

What could you do to make your work even better? Why?
One improvement I could make is introducing a background to the logo, this would help make the logo more eye-catching and would complement the rest of the logo. Therefore giving more depth and meaning to the logo, resulting in an increase in positive reaction to the logo.

Final Logo Designs

Ident Ideas

Role Descriptions

Role description: The role descriptions given will have the same affect on all three of our idents when making them.

Director: Lewis and Nicole

Camera: Lewis

Lighting: Nicole

Sound: Nicole

Editing: Lewis and Nicole

Director: I think we would both be good for that role because we could both decide on what would look and sound best during the ident. If we are both directors we can put our ideas into action and decide where they would work best, rather than one person saying where everything goes and when.

Camera: I think Lewis would be good for controlling the camera as he has worked with filming before, and in previous media lessons has been the cameraman during the task. He is also confident with using the different features that are on the camera and using the tripod whilst filming.  When planning the ident’s he put forward some ideas on how it could be shot and at what angles also.

Lighting: I think Nicole would be good for controlling the lighting as she thought of the ideas in how the lighting would be used during the ident. This way she can use the lighting to the effect that she would want it to.  Also, as Lewis would be controlling the camera during film he wouldn’t be able to control the lighting at the specific times that it is needed.

Sound: Nicole would also be good for the sound during the ident. She has tested the sound effects and music on the different websites given to us and decided what sounds best and which would be more effective for what time. Lewis would also have trouble, as he would be controlling the camera whilst the sound comes on.

Editing: I think we would both be good in the role of editing. We can both have our input on how it should look at the end, as we both decided on the ideas and the way the ident should be presented before we filmed it. Like the director role, we can both have our ideas and decide what would look the best and what would be more effective. This way we can both have an input on the ident and both are happy on how it has come out.

Lock Logo Changes

 The first change I made was to change the colour scheme of the logo as this was seen to be too feminine previously. I was able to do this by selecting the paint bucket tool and filling the shape with my chosen colour.

 I also made the lock a different colour, changing this to a darker shade of purple.

 To make the logo stand out more, I gave the lock a 3D effect by adding lines to the side of the lock. I did this through creating a rectangle shape and free transforming it to fit inside the lock.

I then gave the shackle a 3D effect also, I extended the outline of the lock by creating a rectangle shape and free transformed it until I was happy with the placement.

 I then made the 'ow!' text bigger as my feedback had said that this needed to be bigger.

 I also created the 'lock' text individually, this enabled me to position my text better. As previously I had to make a space where the lock shape would fit. By creating the letters individually I could then use the space available much better.

This is my final logo design.

Mixx Logo Changes

The first change I have made to my design is that I changed the colour scheme of the logo as my feedback had said that it was not targeting both genders, that it was more appealing to females. I was able to do this by selecting the bucket tool and filling the shape with my selected colour.

 The next change I made was to increase the size of the 'ow!' logo as this was said to have been to small in comparison to the logo itself. I did this by highlighting the text and increasing the size.

 I also changed the colour of the two smaller musical notes.

 I then repositioned the 'x' as this was out of place in the previous logo design.

This is my final logo design.

Pulse Logo Changes

The first change I made was to give the pulse shape an outline. I made this change as my feedback said that it was not bold enough. I created this outline by selecting the shape and choosing the blending options, where I then gave the image a stroke effect.

The final change I made to this design was making the 'ow!' logo bigger. My feedback had said that this needed to be bigger in comparison to the pulse logo. I did this by highlighting the text and increasing the size.

Explanations of Which File Formats I Would Use

This logo is going to be used as a letterhead on the home page of my website, as this will be displayed on the internet I would then save this as a portable network graphics file (.PNG). This is because this file format is widely supported by recent web browsers, therefore making it appropriate to use when the logo is being placed on the internet.

This logo is going to be used on a billboard, as this will be a large file to produce I will save this as a portable networks graphic file (PNG.) This is because this file format supports high level lossless compression, which will be suitable for a billboard as this is extremely high quality.











This logo is going to be used in a magazine, as the magazine might want to change layers of my logo depending on the structure of their magazine the most suitable file format is a photoshop document (PSD.) This will allow them to manipulate the image based on the advertisement space in their magazine. A photoshop document can also be imported into other software, this will allow them to manipulate the image further if required to do so.

Explanation of Logo Designs

Radio Station Name Analysis

Explanation of Logos

My logos all fit together very well through a range of techniques I have used when designing each of these. All three logos use the same range of colours, the colours which I have selected are red, purple, blue, dark blue and black. Each logo has a percentage of each of these colours, which help to give the logos the same affect, that they are all similar.  This helps brand my company by giving it an identity, all three logos will now be associated with these colours and this will help to promote each of these logos.
Another reason as to why three logos fit together is because they each have the 'ow!' logo next to each, all placed in the same position (on the top left hand side). This helps brand the channel as the audience associate the 'ow!' logo to being part of the ow company. The will then promote the radio station as the audience will trust the previous brand and they are aware of what high standards to expect.