Monday 25 August 2014

Music Video Tips


  1. Make sure that all planning is complete before making thee video.
  2. Another tip would be for there to be a mixture of different shot types used, to enable fast cutting.
  3. Cutting on  beat is important, otherwise the video will look very odd to watch.
  4. When editing cut very frequently otherwise the video can seem boring or dull to the audience.
  5. Another tip is for the performer to learn the lyrics to the video otherwise the video will not flow properly.
  6. When using a green screen make sure that there are no creases in the screen as this is very hard to edit out.
  7. Performers should be in relevant costumes as well as these costumes interchanging between different scenes.
  8. Another tip would be for there to be the song playing in the background whilst filming, this make it easier for the performers to get their timing right.
  9. Make sure that the video matches the genre of music, for example a dance song should have lots of shots of dancers.
  10. Make sure that the performer makes eye contact with the audience during the video.

Wednesday 20 August 2014

Music Video Evaluation

WWW and EBI

Whilst making my music video on adobe premier, I was able to teach myself some valuable skills, which helped with the editing of the video. One of these skills which I think was particularly effective was changing the green screen colours and removing any shadows that were highlighted on the green screen.

Another factor that I think went well in my music video was the fast pace and the amount of different shot types I combined in the video. I was frequently cutting and I think this gave a good pace to the video, which I feel is a very important factor as I did not want the video to seem boring or dull and instead lively and ever changing.

An improvement that could be made would be for me to remove the green highlight on the actors faces, however, I was unsure of how to do this. The green highlight is visible, mainly whilst the background is white or black. Next time I will be sure to further my knowledge on this so that I can remove the green highlight and make my video more effective.

Another improvement that could be made is for me to use a wider range of effects, such as slow motion. This would have been particularly effective during the dance scenes. By using more effects this would make the video more appealing to my target audience as there would be much more going on in the video.

5 Effective Shots



The first shot I think is particularly effective is the opening sequence. This is because I cut on beat, which makes the video more exciting and lively. I thought that this was very creative, especially to use it so early on during the video. There are also no lyrics during this section, therefore I thought I could use an effect to brighten up the video. However, this part did take up lots of time to do, as it had to be cut at a very specific moment and with no lyrics this was harder to work out when to cut.




The second shot I think is effective is the first chorus. This is because I used 4 different shots and combined them very well to match the beat of the music. This created a very fast pace, which is good because it means that the video is more exciting as there is so much to see. I think that I got the timing right of knowing when to cut, so this meant that it was all in sync and was very free flowing.





I particularly think the dance scene is very effective, this is because we can see a variety of different cast members each having their turn to perform a dance move. This is good because this is one of the least serious shots in the music video, so we can really capture the artists having fun unprovoked. This looks good on the camera too, as we can see lots of laughter whilst performing.




I also think this shot is very effective because it is in sync with the song and matches the mood of the song, this is reflected through the actors and their performance. It really brings out the mood of the song and makes the audience feel part of the song as if the actors are laughing with them. This is the end of the video and because there is such a happy vibe this leaves the audience feeling cheerful.





I feel that this is an effective shot with the colours used in the mise-en-scene. The colours reflect the difference between the two performers, one being the main performer having a shot of his own with a white background and then cutting to a black background with a back up performer. The colours also change to represent the mixture of ethnicity.