Ident Ideas

Role Descriptions

Role description: The role descriptions given will have the same affect on all three of our idents when making them.

Director: Lewis and Nicole

Camera: Lewis

Lighting: Nicole

Sound: Nicole

Editing: Lewis and Nicole

Director: I think we would both be good for that role because we could both decide on what would look and sound best during the ident. If we are both directors we can put our ideas into action and decide where they would work best, rather than one person saying where everything goes and when.

Camera: I think Lewis would be good for controlling the camera as he has worked with filming before, and in previous media lessons has been the cameraman during the task. He is also confident with using the different features that are on the camera and using the tripod whilst filming.  When planning the ident’s he put forward some ideas on how it could be shot and at what angles also.

Lighting: I think Nicole would be good for controlling the lighting as she thought of the ideas in how the lighting would be used during the ident. This way she can use the lighting to the effect that she would want it to.  Also, as Lewis would be controlling the camera during film he wouldn’t be able to control the lighting at the specific times that it is needed.

Sound: Nicole would also be good for the sound during the ident. She has tested the sound effects and music on the different websites given to us and decided what sounds best and which would be more effective for what time. Lewis would also have trouble, as he would be controlling the camera whilst the sound comes on.

Editing: I think we would both be good in the role of editing. We can both have our input on how it should look at the end, as we both decided on the ideas and the way the ident should be presented before we filmed it. Like the director role, we can both have our ideas and decide what would look the best and what would be more effective. This way we can both have an input on the ident and both are happy on how it has come out.

Sound and Music Decisions

Ident 1
During the first ident there will be an action type sound which will be played whilst the flags come closer together, this is because it looks as if they are going to fight, so an action type sound will be suitable. After this both flags collide resulting in a bang noise being heard, this sound will be created during after effects. Before the narrator speaks the mood of the music changes, this will be upbeat to keep the audience interested. In a deep and unique voice the narrator will say 'where the best of British music and American sitcoms come together' as well as 'the grid'.
The action sound which we have chosen is 'nerves' by
The sound whilst the logo is moving is 'cut and run'
The music used for this ident will relate to the younger audiences who watch the television channel as it is quite heavy and has a strong bass line to it, it also has a 'Gangster' type of feel to it relating to the younger audiences.

Ident 2
During the second ident there will also be an action type sound which will be played whilst the buildings come closer together, this is because they will fight meaning that there will need to be a mysterious sound being played. After this the buildings collide resulting in a crash sound, which will be made during after effects. Before the narrator speaks the music will change into an exciting and vibrant track, this helps cover a wider range of target audience as this is a different genre to the type of music played in the programmes. The narrator will then say 'The Grid!'
The action sound will be 'take a chance'
The sound whilst the logo is moving is 'all this'
The Music chosen for this ident relates to an older audience but not so much older than 18, I believe it is aimed much more towards people aged 20 to 25 as it has some orchestral instruments being played but with a heavy and very grand bass. The second sound clip is also the same it is played with orchestral instruments but has a weaker bass to it but still has a sense of sophistication to it making me think that it is aimed towards people older than 18 or 19 years.

Ident 3
During the third ident there will be an action type sound which will be played whilst the plates come together, this is because this will draw the audiences attention straight to the screen as the music is very dark and exciting. After the plates collide there will be a loud bang noise, which will be made during after effects. The music changes after the bang noise is heard, this then changes to a funny upbeat track as the constant change means that the audience will not get bored. The narrator will then say 'the grid'
The action sound will be 'the descent'
The sound whilst the logo is moving is 'vanes'
The sounds picked for this ident are aimed for people around the ages of 25 to 30 years as they are very orchestral and quite sophisticated pieces of music, they don't have any sort of synthetic bass lines they are all live played music and quite quick.

Planned ident series

The first planned ident is targeted at young adults that enjoy watching music and chat shows, taking this into account our first ident involves some humour along with focusing on the two countries that are involved with the programme. The channel plays entertaining and vibey shows and the ident reflects this by creating ideas that will have such an effect on the audience they will not want to take their eyes off the screen. This is shown by constantly having props move across the screen and the background music being dark and mysterious.

The second ident also takes into account the views of the target audience and has a similar effect by replacing the countries flags with buildings that represent the two countries. However, the second ident focuses more on the musical side of the channel, as the background plays similar songs that will feature during the upcoming programmes. This really captures the target audience well as this will appeal to them directly and also leave them wanting more.

The final ident also takes into account the views of the target audience and has a similar effect by replacing the countries flags with foods that represent the two countries. However, the third ident focuses more on the comical side of the channel, this is because we hear laughing in the background and we also see funny props used throughout the ident. This appeals to the target audience as they are able to get a feel of what the channel stands for and what will be shown in the upcoming programmes.

Storyboards and Logo

For this ident the target audience are young adults that are interested in watching comedy and music programmes. As the channel plays British music and American sitcoms we have decided to use famous objects that represent Britain and America, in this particular ident we have chosen the White House and Buckingham Palace. There is a green screen placed behind the two buildings so that we can make an outside looking background. There is then a red background for when the logo appears this is because this blends well with the logo.

The two representatives from this ident are two famous British and American foods, fish and chips and a burger. There will be a green screen behind the two foods as there will be a constantly changing background. During the logo being seen there will be a blue background as this helps each ident link together and this blends well with colours from the logo.

The two representatives in this ident are an American flag and a British flag. There will be a green screen behind these as the background will be different outside settings. Whilst the logo and on screen graphics appear there will be a light blue background as this links with the colours on the flags and links each ident together.

Prop and Costume Lists

Date	Time	Shooting	Equipment
2nd January	11am-12pm	All of Ident	Camera Green screen Flags
12th January	9am-10:30am	All of Ident	Camera Green screen Cut-out arms
14th January	8:55am-12:15pm	All of Ident	Camera Green screen Cut-out arms Flags

Location Post

Location Post

1Where will you shoot? 
–    Our planned ident series will take place in the media classroom as this is where we will have access to most of the props needed. The camera work will take place mainly during lesson time, as this is when we will have full access to specific props, such as a green screen.

2What does it look like?
      The media classroom has lots of natural light which comes through from windows, there is also artificial light which comes from lights. The classroom may also have artificial lights coming from the computers, this depends on whether the computers are switched on. There will be a green screen situated at the back of the classroom for our use.

3How do you access it? 
      We will access the media room mainly during lesson time, however if all the shooting is not finished in time we may have to access this in our own time. We will also need to book out the green screen with the teacher which will be done during lesson time.

4 Health and safety concerns and what you will do to stop these being a problem?
      In the classroom bags can be tripped over as well as chairs and personal belongings. This can be resolved by placing everything under a desk and making sure the floors are clear. Injuries may also occur as the green screen will take up a lot of space, this can be resolved by ensuring that no one is allowed to be within a certain distance from the screen, except when filming.