Secondary Research - Internet

This research was very useful to me as the informtaion provided was all relevent. It provided me with styles and techniques to make an advert successful which was very helpful to me to read this prior to making my advertisement.

Secondary Research - Book

I found the research from the book very useful, however, I felt that it consisted of mainly case studies.The book provided relevent informtation about advertising techniques found through psychologists. This was helpful to me as the book covered many topics about advertising.

Market Research - Competitor Analysis

This website uses short and brief sentences as it is for kids and they might lose focus or may not understand if the sentences are long. The font used is very plain and dull, therefore not very eye-catching. There are no images shown on this website, this is a disadvantage as this would help to capture the target audience. The website as a whole is very dull and not very eye-catching to its  target audience.  They have used a light blue background for the website, as well as highlighting some parts in white. These are very dull colours, in order to capture their target audience some brighter colours could be used. Different colours of font could also be used, especially seen as the main information given is in black. There is also lots of space on the screen that has not been used, this is bad because it makes the page look as if there isn't much information displayed. To improve on this they could fill these gaps with some images, or maybe a short video on these tips suggested.

This website is very good at attracting their target audience through the use of colours. For example, where it says 'teens' there is a blue symbol as well as a red one. This represents the two genders and how anyone of any kind can become a victim of bullying. They also use up to date technology, which is a good way of targeting the target audience as well as promoting themselves. For example the hash-tag next to 'gensmartphone' is a way of getting people to talk about their site on social networks. They have also used effective sizes of font, making the 'online' bigger in comparison to rest of the sentence. This really puts emphasis on the word 'online' asking a rhetorical question. This website also uses different images, however, there is a big space in the middle of the screen. This is bad because the middle of the screen is where most of our attention diverts to and there is nothing there.  However, mostly dark colours are used which highlights the effects of bullying. An improvement would be to use brighter and more lively colours, as children that are effected by bullying may respond better to seeing brighter colours.

This website is very good at capturing their target audience through the use of animation. They have developed an animation of a 'rescue run' which demonstrates ways to avoid bullying. As well as this there is a great variation of different colours, which makes the website very aesthetically appealing to children. There is also are wide range of different fonts used in different shapes and sizes too. This makes the website look very lively and effective, as there is so much going on. However, a disadvantage of this webpage is that the colours in the background are very dull. An improvement that can be made would be to use brighter and more lively colours, as children that are effected by bullying may respond better to seeing brighter colours. Another improvement that could be made would be a brief description on the webpage explaining the purpose of the website, and how they plan on achieve this purpose.

This website uses one bright colour, however, an improvement that could be made is to have a greater variation of bright colours. There are no images on this website, which can make the website look unappealing to children. As well as this, there are blocks of information which children may not be able to read. Therefore an improvement would be for their to be a summary of each paragraph so that it would be more striking to their target audience. Also, the same font is used everywhere over the webpage, which can create an uninviting effect. An advantage of this webpage is that they have used different font colours, depending on which section the text is on. This is good because it draws more attention to particular texts, which makes the audience know exactly where to read. However, the grammar used isn't very suitable for their target audience,  words such as 'encounter' may not be within most children's vocabulary. An improvement for this would be to use smaller words more suitable for children.

This video is very effective as it uses humour to entice its audience, the humour used is in the narrative as well as in the animations. The animations are continuously moving and they change instantly, which makes the video very interesting and appealing to its target audience. They also include key information, and analyse the information, in attempt that the audience will remember what was said. However, everything is in black and white which can be very vague. In order to improve on this they should add more colour to the animations, which would spark more colour to the video making it more eye catching to their target audience. The video is constantly changing, as are the fonts in the video. The font that is used is very engaging as it is not very formal, however it is very artistic. This helps to appeal the target audience, as it is more noticeable than others.

This video is very effective as it uses real life images to portray bullying, this is good because it means that the target audience can relate to what is being shown. As well as this, if ways to stop bulling are shown by step by step instructions they are more likely to know what to do and will follow these instructions. However, a change that can be made would be for the video to be less serious. This is because their target age group may not understand or may not reflect on what is being said so well. The video should include some humour as this will keep the audience focused, because their target audience has a shorter attention span than what they intended. An advantage to this video is that they show real life effects of bullying, one of the main focuses, is how bullying can be spread by people who have once received it. I also like how they have portrayed different peoples emotions into different Facebook names, for example hate or envy.

I like the colours used in this website because they appeal to both genders, which represents that anyone can be affected by bullying. I also like the layout of the website, everything is evenly spaced out with each different page having a brief description beneath it. However, a critique is that the same font is mainly used with the same black colouring. This provides a dull look on the website as black is not a very eye-catching colour. I also like that there are some animations at the top of the website that resemble different social networking sites. This is very creative and really provides a contrast on the website. Another critique is that the background is very plain, they could chose a different background colour to make the website more appealing to their target audience.

Market Research - Existing Products on Your Blog

This advert is advertising the effects of drug driving. One technique that is used in this video is emotional response (fear). The advert tries to introduce fear into the audiences mind, making them scared of the outcome of the advert, in order for them not to copy the ad. The advert also has a very dramatic style to it. This is because the advert is based around real life devastating events which may happen from incidents, such as drug driving. The advert has a realist narrative form to it, this is because it focuses on realistic events that do take place. The target audience for this advert is young adults. I can tell this because stereo typically teenagers are known for taking drugs and for dropping into peer pressure. As well as this, the actors and actresses for the advert are of this age, which makes it more appealing to them.
 




This is an advert for anti bullying.  A technique that is used during this advert is compassion. This is because we feel sympathy for the children that get bullied during the advert. Two styles of this advert are humorous and parody. This because we see a very funny approach to bullying in this advert, however, we remember the advert because of its unusual approach to bullying. This advert uses an anti realistic narrative form. This is because the advert is ridiculous, as it does not fit well with the storyline. It is unrealistic, if someone was to be bullied they would not be singing, however, this is good because it is effective. The advert is very unique and will be remembered by the audience. The target audience for this advert is children aged between 7-15. I can tell this because it includes children that are this age in the advert.

This advert is for giving blood donations. A technique that is used during this advert is emotional response (sympathy). This is because they want the audience to feel sad about how unfortunate some children are when compared to other children and what they want for Christmas. One style of this advert is that it is dramatic. This is because the advert starts off with a very happy vibe and we see lots of laughing, however, the mood then changes to being very sad as we feel sorry for an unfortunate child. This advert uses a realist narrative, I can tell this because the advert is based upon real life events that take place. As well as this, the advert is very serious. The target audience for this advert would be adults aged between 25-50, particularly parents. This is because they would try to imagine their children being in the same situation. So this therefore triggers and emotional response from them.

This advert is to inform people on drink driving. A technique that is used during this advert is emotional response (fear). This is because we see the actor imitating what would happen if he were to be caught for drink driving e.g losing their job. This then sparks some fear into the audiences mind as there are many savvier consequences from drink driving. This advert has a surreal style to it, this is because it is very unique and strange at the same time. We see a man order alcohol and the barman then starts illustrating what would happen if he were to get caught, which would probably not happen in real life. This advert uses a talking head as they provide various facts about what happens when you drink drive. I think the target audience for this advert is middle aged adults, this is because we see a middle aged adult in the advert. They also mention loss of jobs, which we wouldn't expect a teenager to have a good job at that point in their lives.

This advert is an anti-bullying advert.The technique used in this advert is a hidden message. This is because we see one boy stick up for another without the need of commentary to tell us what he is doing. He stands up for the boy and the boy no longer gets picked on. This advert has a very surreal style to it, I think this because we see an older boy stand up for the younger boy, which we do not expect to see. He also stands up for the boy in a way which is very obscure, he dies his hair ginger too. The from of this advert is stand alone, this is because it is not part of a series, there is just one of these adverts. I think the target audience for this advert is young teenagers, I think this because these are the people who tend to be bullied, rather than adults. Also the advert has a meaning to it that you should stand up for people, which this is what the older boy does. So this advert appeals to children of all ages.