Self Evaluation

Peer Evaluation

From the feedback I received I learnt that the 'x' was out of place in the mixx logo. This was mentioned by a few people from whom I received my feedback from. They all said that it should be more central compared to what it is now, therefore it would look more like a face.

Final Logo Designs

Lock Logo Changes

 The first change I made was to change the colour scheme of the logo as this was seen to be too feminine previously. I was able to do this by selecting the paint bucket tool and filling the shape with my chosen colour.

 I also made the lock a different colour, changing this to a darker shade of purple.

 To make the logo stand out more, I gave the lock a 3D effect by adding lines to the side of the lock. I did this through creating a rectangle shape and free transforming it to fit inside the lock.

I then gave the shackle a 3D effect also, I extended the outline of the lock by creating a rectangle shape and free transformed it until I was happy with the placement.

 I then made the 'ow!' text bigger as my feedback had said that this needed to be bigger.

 I also created the 'lock' text individually, this enabled me to position my text better. As previously I had to make a space where the lock shape would fit. By creating the letters individually I could then use the space available much better.

This is my final logo design.

Mixx Logo Changes

The first change I have made to my design is that I changed the colour scheme of the logo as my feedback had said that it was not targeting both genders, that it was more appealing to females. I was able to do this by selecting the bucket tool and filling the shape with my selected colour.

 The next change I made was to increase the size of the 'ow!' logo as this was said to have been to small in comparison to the logo itself. I did this by highlighting the text and increasing the size.

 I also changed the colour of the two smaller musical notes.

 I then repositioned the 'x' as this was out of place in the previous logo design.

This is my final logo design.

Pulse Logo Changes

The first change I made was to give the pulse shape an outline. I made this change as my feedback said that it was not bold enough. I created this outline by selecting the shape and choosing the blending options, where I then gave the image a stroke effect.

The final change I made to this design was making the 'ow!' logo bigger. My feedback had said that this needed to be bigger in comparison to the pulse logo. I did this by highlighting the text and increasing the size.

Explanations of Which File Formats I Would Use

This logo is going to be used as a letterhead on the home page of my website, as this will be displayed on the internet I would then save this as a portable network graphics file (.PNG). This is because this file format is widely supported by recent web browsers, therefore making it appropriate to use when the logo is being placed on the internet.

This logo is going to be used on a billboard, as this will be a large file to produce I will save this as a portable networks graphic file (PNG.) This is because this file format supports high level lossless compression, which will be suitable for a billboard as this is extremely high quality.











This logo is going to be used in a magazine, as the magazine might want to change layers of my logo depending on the structure of their magazine the most suitable file format is a photoshop document (PSD.) This will allow them to manipulate the image based on the advertisement space in their magazine. A photoshop document can also be imported into other software, this will allow them to manipulate the image further if required to do so.

Explanation of Logo Designs

Radio Station Name Analysis

Explanation of Logos

My logos all fit together very well through a range of techniques I have used when designing each of these. All three logos use the same range of colours, the colours which I have selected are red, purple, blue, dark blue and black. Each logo has a percentage of each of these colours, which help to give the logos the same affect, that they are all similar.  This helps brand my company by giving it an identity, all three logos will now be associated with these colours and this will help to promote each of these logos.
Another reason as to why three logos fit together is because they each have the 'ow!' logo next to each, all placed in the same position (on the top left hand side). This helps brand the channel as the audience associate the 'ow!' logo to being part of the ow company. The will then promote the radio station as the audience will trust the previous brand and they are aware of what high standards to expect.

Mixx Logo Explanation

• I first opened photoshop and created an a4 size template, as this can be changed at anytime.
• I then created a musical note, this was found in the shapes section.
• I then created an outline on the note through blending options, applying a stroke and editing this to my prefered size. 
• I preferred to have an outline on the shape as this really makes the shape stand out more and become bolder.
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• I then added some smaller notes by cropping the first initial musical note shape, I was able to do this by selecting half of the shape and cutting this to produce the smaller note.
• I then changed the colour of these notes to blue, and free transformed them to create a slanted look.
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• My next step was to create my text, I did this through importing my text from 'da font' and editing the text using the paragraph and palette tool. I changed the text a few times as I was unsure of which text went better with the slanting musical note.
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• To create an open mouth affect I used a cresent shape from the shape menu and gave this shape an outline whilst also making the shape red using the bucket tool.
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• Finally, I added the 'Ow!' logo and insterted this next to the note shape.
•                   I decided to have the mouth open rather than a smile as I thought this looked better in the final logo design.

Lock Logo Explanation

• I first opened up photoshop and used an a4 size template as this can be changed at any time.
• I then selected a key image from the internet, went round this with the pen tool and created my own key shape.
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• I changed the colour of the key to red using the bucket tool and then imported an image of a lock from the internet and used the same technique to produce this.
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• I then changed the colour using the bucket tool and created an outline through blending options to apply stroke, which gave the lock an outline.
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I then imported my font from 'dafont' and created the text I needed.

I then free transformed the words and lock until I was satisfied with the layout.

I also created outlines for the text and the key image.

I then used various selection tools and cut out the layers to produce this effect.

I finally added the company logo to the left side of the text, thus finalising my logo.

Final Screen Captures

Pulse Logo Explanation

• I first opened up photoshop and used an a4 size template as this can be changed at any time.
• I then imported the font from 'dafont' and created the text I needed. I created two texts and made them different colours, then placed one behind an other to give a shading affect.
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• I found a pulse image from the internet and went around this image with the pen tool and created my own shape.
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• I pasted the shape and placed it next to the writing.
• I pasted the same shape and made this smaller and placed it over the first pulse image creating this effect.
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• I then created a heart shape using the custom shape tool and edited the colours and outline to produce this shape.
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• I then next found a curved line image from the internet and free transformed this to make it look as if the heart is beating.
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