This logo is going to be used as a letterhead on the home page of my website, as this will be displayed on the internet I would then save this as a portable network graphics file (.PNG). This is because this file format is widely supported by recent web browsers, therefore making it appropriate to use when the logo is being placed on the internet.
This logo is going to be used on a billboard, as this will be a large file to produce I will save this as a portable networks graphic file (PNG.) This is because this file format supports high level lossless compression, which will be suitable for a billboard as this is extremely high quality.
This logo is going to be used in a magazine, as the magazine might want to change layers of my logo depending on the structure of their magazine the most suitable file format is a photoshop document (PSD.) This will allow them to manipulate the image based on the advertisement space in their magazine. A photoshop document can also be imported into other software, this will allow them to manipulate the image further if required to do so.
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