Secondary Research - Internet

This research was very useful to me as the informtaion provided was all relevent. It provided me with styles and techniques to make an advert successful which was very helpful to me to read this prior to making my advertisement.

Secondary Research - Book

I found the research from the book very useful, however, I felt that it consisted of mainly case studies.The book provided relevent informtation about advertising techniques found through psychologists. This was helpful to me as the book covered many topics about advertising.

3 Mind Maps

These are my 3 mind maps.

Location Visit Sheet

Location Visit Sheet

Shooting Schedule

Shooting Schedule

Risk Assessment

Risk Assessment

Props and Costumes List

Props and Costumes List

Treatment

Treatment

Animatics for Bullying Advert

My first idea includes a victim of cyber bullying. We see shots of this saddening him, not allowing him to forget about the issue. He then seeks help from our website, which allows the bullies to stop making contact with him.

My second idea is about a child coming home from school, to go onto his computer. However, he doesn't see a computer he sees a terrifying monster. This is to show that bullying can affect people differently.

In my final idea there are a variety of teenagers explaining what they know about being safe online. I use various objects to symbolise bullying, for example having bottles of coca cola next to a bottle of Pepsi, this shows the bottle of Pepsi is the outcast amongst the other bottles.

Budgeting Review

My total production budget is £954, this figure includes camera/tripod hire, location hire, crew hire and editing software hire.

I found that the 'Nikon D5200' would cost £40 per day. I felt this was the most appropriate camera to hire because this camera allows me to crop images without losing any detail. This will be very effective when editing. Therefore, I felt that this was the most appropriate purchase due to the budget.

I have also found a basic tripod which will cost £15 per day, this is due to the fact that a tripod will not often being used during filming.

The total cost of the lighting and green screen is £159 they will be placed in a hired London house. The cost of the London house per day is £75 however, filming here should only take 2 days max. I felt this was the best place to film after making my decision based on viewing the images of the house of the website.

My advertisement will only include one actor, therefore there is a slightly lower cost on this aspect of the advertisement. I have found an actor, which will cost £80 per day. I should expect to hire him for 3 days bringing him to a total of £240.

I have found an editing software suit to hire, the total cost being £525, this is for 2 days. I have chosen this specific editing suit because of the latest software it has to offer. This is including adobe premier and after effects. I should expect to use this suit for 2 days post filming.

Budgeting for Advertisement

Before making my advertisement it is important to work out the costs of the whole production.This is so that I can work out how much the production will costs altogether, as well as where I will get the equipment from.

Camera/Tripod Hire

Cost of camera per day £40.

Cost of tripod per day £15.

Total=£110

Location Hire

Lighing = £114

Green Screen = £45

Talent/Crew Hire

1 Actor required, £80 per day=£160

Editing Software Hire

Editing suit £525 for two days.

Total production budget: £954

I have carefully selected different equipment from different companies. This is based on prices, as well as where these companies are predominantly based. I am aware that filming should take no longer than 2 days, therefore everything included above includes the price for 2 days.