What genre do you think the name represented? Why?
I think the name mixx represents a club mix and top 40 hits genre. This is fresh and new music that is seen as the current genre. I would expect this type of music to be played in clubs and bars; this is because the name mixx sounds like ‘remix’. I would then associate ‘remix’ with DJ’s, which often work in clubs and bars. Also mixx should be spelt ‘mix’ this gives a rebellious look to the name, with this in mind I think the target audience for this radio station is young adults aged 18+, targeting both genders. A reason as to why it is aimed at young adults is because these are the type of aged people that expected to be in clubs and bars.
Who do you think the audience is? Why?
The target audience for this radio station is young adults, targeting both genres. I think this because these are the sort of people that you would normally expect to find in nightclubs and bars, dancing to this sort of genre of music.
How did you aim to appeal to that audience?
I attempted to appeal to my target audience by putting emotions on the logo, there is an open mouth as my logo looks like a face. This face looks like its having fun, therefore the audience will resemble having fun and being happy with mixx radio station. I also feel that my logo design is very unique which would appeal to the target audience as they would see this as something new and exciting to relate to. The colours used are also unisex so this factor would help appeal to both genders, as the logo is not too girly or too boyish.
I attempted to appeal to my target audience by putting emotions on the logo, there is an open mouth as my logo looks like a face. This face looks like its having fun, therefore the audience will resemble having fun and being happy with mixx radio station. I also feel that my logo design is very unique which would appeal to the target audience as they would see this as something new and exciting to relate to. The colours used are also unisex so this factor would help appeal to both genders, as the logo is not too girly or too boyish.
Who do you think would be the stations competitors? Why?
The competitors of this station would be kiss and capital, mainly because they both play similar music to mixx. So therefore they would have the same target audience. Thus meaning there would be three competitive stations, however my station will stand out because it targets both genres and is less repetitive than kiss and capital.
The competitors of this station would be kiss and capital, mainly because they both play similar music to mixx. So therefore they would have the same target audience. Thus meaning there would be three competitive stations, however my station will stand out because it targets both genres and is less repetitive than kiss and capital.
What 'look' did you want to create? Why?
I wanted to create a fresh and popular look for my logo, this would help give the audience an idea of the type of music that is played on my station. Therefore, targeting a younger audience with similar views towards music. By successfully creating this look I would then be able to capture a vast majority of my target audience, through promoting the radios personality. The station focuses on targeting both genres as I imagine the station being played in a club therefore both genders dancing to the music together.
I wanted to create a fresh and popular look for my logo, this would help give the audience an idea of the type of music that is played on my station. Therefore, targeting a younger audience with similar views towards music. By successfully creating this look I would then be able to capture a vast majority of my target audience, through promoting the radios personality. The station focuses on targeting both genres as I imagine the station being played in a club therefore both genders dancing to the music together.
How did you create that look?
I first wanted to create a musical note shape, I did this through looking at the shapes available in Photoshop. I transformed the note by making it have a slight slant to the shape. I felt that this gave a rebellious and edgy look to the logo. I first gave the shape a dark shade of purple, however, with the feedback I received I felt this was too girly. With this feedback in mind I changed the colour of the note to blue, which was more suitable for both genders.
I then chose the most appropriate font via 'da font' which was narrowed down to three choices, I made my decision based upon which was the most unisex and fresher looking font. I then edited this font using the paragraph and palette tool, through this I was able to give the logo a happy face look. Which I could then use to symbolise that my station has a feel good factor to it. This shows that my logo has a deeper meaning to what is actually being shown, enhancing listeners to want to find this out.
I then had to think of ways to develop my logo into a family of logos, I did this by using the 'OW!' logo in numerous places in each logo. Also I was able to do this by using the same colour themes in each of these logos, so I had to use the eyedropper tool, in order for this to be the exact same colour. I then thought of creative ways in which I was able to balance the colour themes.
I was then reminded that from my feedback the 'x' was seemed to be out of place, with this in mind I transformed the 'x' and zoomed in as this creates more accuracy when moving the letter. I placed the 'x' in between 'mix' and the oval shape. This created a face look to the logo, with the 'x' looking like a nose of a person.
What do you think was the most successful part of your logo?
I am most pleased with the logo turned out exactly how I imagined it too. With my Photoshop skills I was able to use a variety of techniques to solve any problems that occurred. I am also pleased that my logo looks like a person having fun, this was a create way in which I used to target the audience by reminding them that the station is all about enjoyment and fun, so this represented this very well. I was also able to make changes to my logo which had been suggested by the feedback I received, I took the constructive criticism very well and was able to produce a better logo design when following this feedback.
I am most pleased with the logo turned out exactly how I imagined it too. With my Photoshop skills I was able to use a variety of techniques to solve any problems that occurred. I am also pleased that my logo looks like a person having fun, this was a create way in which I used to target the audience by reminding them that the station is all about enjoyment and fun, so this represented this very well. I was also able to make changes to my logo which had been suggested by the feedback I received, I took the constructive criticism very well and was able to produce a better logo design when following this feedback.
Did your audience think that it suited the genre?
When I presented my logo design to the audience they were aware that mixx plays club and mix music, part of this was due to the name of the station. However, they could tell through the emotion shown in my design, which represents fun, which then suits being in clubs and having a good time. They also recognised that this was aimed at both genders, as they were aware that there was a good balance between the colours used.
When I presented my logo design to the audience they were aware that mixx plays club and mix music, part of this was due to the name of the station. However, they could tell through the emotion shown in my design, which represents fun, which then suits being in clubs and having a good time. They also recognised that this was aimed at both genders, as they were aware that there was a good balance between the colours used.
What skill have you developed most when creating this logo?
I have developed the eyedropper tool the most when creating this logo, this is because I was not very familiar with this tool at first. However, with some practice I was able to teach myself how to use the tool effectively. It was very important that I acquired this new skill because I was frequently using this tool as each logo design uses the exact same colours.
I have developed the eyedropper tool the most when creating this logo, this is because I was not very familiar with this tool at first. However, with some practice I was able to teach myself how to use the tool effectively. It was very important that I acquired this new skill because I was frequently using this tool as each logo design uses the exact same colours.
What could you do to make your work even better? Why?
One improvement I could make is introducing a background to the logo, this would help make the logo more eye-catching and would complement the rest of the logo. Therefore giving more depth and meaning to the logo, resulting in an increase in positive reaction to the logo.
One improvement I could make is introducing a background to the logo, this would help make the logo more eye-catching and would complement the rest of the logo. Therefore giving more depth and meaning to the logo, resulting in an increase in positive reaction to the logo.
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