The first planned ident is targeted at young adults that enjoy watching music and chat shows, taking this into account our first ident involves some humour along with focusing on the two countries that are involved with the programme. The channel plays entertaining and vibey shows and the ident reflects this by creating ideas that will have such an effect on the audience they will not want to take their eyes off the screen. This is shown by constantly having props move across the screen and the background music being dark and mysterious.
The second ident also takes into account the views of the target audience and has a similar effect by replacing the countries flags with buildings that represent the two countries. However, the second ident focuses more on the musical side of the channel, as the background plays similar songs that will feature during the upcoming programmes. This really captures the target audience well as this will appeal to them directly and also leave them wanting more.
The final ident also takes into account the views of the target audience and has a similar effect by replacing the countries flags with foods that represent the two countries. However, the third ident focuses more on the comical side of the channel, this is because we hear laughing in the background and we also see funny props used throughout the ident. This appeals to the target audience as they are able to get a feel of what the channel stands for and what will be shown in the upcoming programmes.
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