WWW: I have added a black and white effect to the advert, which I think makes the video look more professional. There are also some sound effects which work really well with the advert and the timing is good. Finally, I have cut quite quickly, which makes the advert more eye catching as well as having a fast paced feel to it.
EBI: One improvement that can be made is to re-shoot some footage as the camera is shaky, which gives an unprofessional look to advertisement. I could also think about adding some music as this would make the advertisement more appealing to my target audience. As well as this, I will need to re-shoot due to continuity problems, for example the actor throws a cup in the video however the cup can still be seen after it is thrown.
