I have chosen the song 'Sexy Lady' by Jessie J. I have chosen to make a music video of this song because it has a very fast pace to it creating an opportunity for me to create a lively music video for the song. The genre of the song is pop, with pop the conventions used are fairly common. One of the main conventions for pop music videos is that they are usually based around a narrative or a concept, as well as this there will also be montage editing. The target audience for this genre of music is most likely young people aged between 16-30. However, it is mainly aimed at teenagers as well as appealing to a majority of young females.
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