One design feature shown in this ident is the density of information, this means how much information is contained on the screen at one time. In this particular ident there is no density of information as there is no narrator. There is nothing containing information about up coming programmes or telling us what the channel is about instead the ident chooses to focus on nothing relevant to the programmes shown on this channel. As there is no narrator the producers have chosen to include music into their ident as opposed to a narrator.
Another design feature shown in this ident is composition, this means how everything is composed on the screen, so how the elements are balanced out and how do they work together. As you can see the kites are specifically placed in the centre of the frame, as this is where the logo appears in the graphic match of a circle. The BBC logo is shown for half of the ident, meaning that the composition is balanced out very well.
Space and time is another feature of this ident, this is where and when the ident is set. This could be settings like real world or a fantasy world. This ident is set in the real world, outside in a field. Everything in the setting nothing has been animated, the props used are related to the viewers watching the channel. A big space is required in this ident as there are many actors using the props in order to eventually create a circle, in which the BBC logo later emerges from.
Another design feature shown is tempo, this can be defined as how fast the ident is. This ident has a very fast tempo, the music played is very fast, violins are normally classified as quite a fast instrument. Also we imagine that the scene is very windy as kites often need kind in order to stay up. This wind effect makes the ident much faster as there are many props moving quickly. Also the camera shot changes very rapidly, this can appeal to younger viewers that are more able to keep up with the tempo of the ident.
Another design feature shown in this ident is interaction with viewers, this means how the information is being communicated, for example formal or informal. This ident seems to be quite informal as there are people having fun and doing a leisurely activity giving quite a relaxed happy feeling to the ident. This would appeal to a younger target audience that might have time to go out do these leisurely activities, on the other hand this could also appeal to older viewers that might reminisce about those days as the younger generation nowadays, prefer to do other activities such as watching TV.
The final design feature shown in this ident is whether it is informational or entertainment led, this means whether there is lots of visual entertainment or informational. This ident comes across as entertainment led, as no important details are given, where as there is lots of visual entertainment. There seems to be some sort of blueish filter on the men, making the kites incredibly bright red which stands out, this is due to the BBC logo being red.
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