Editing Music Video Evaulation

What went well?

1. I thought I matched up the lip sync very well to the beat of the music. This was difficult to do when I first attempted it, however, with some persistance I was able to get the hang of it.
2. I think my cutaways match the beat of the video, I feel that it runs very smoothly and perfectly in time.
3. I also think that I have used various different types of video footage within the video so far. This is good because there are lots of different shots to include within the video.

Even beter if?

1. An improvemet I can make would be to make sure there are an even number of shot tpes used in the video. If it is uneven then this will make the video boring and less appealing.
2. Another improvement I can make would be for me to change the background on each of the green screen shots, this would help make the video more eye catching.
3. Another impovement to be made is to not cut off when they are mid way through sentances, as this is not very proffessional.

Explanation of My Decisions and The Process of Making The ident

The first process of making our ident included designing a logo, we started by drawing a few sketches of possible logos. We drew a few of these ideas until we reached a final decision on which logo to use. We were then able to create the logo on Photoshop. Below are screen-grabs of the making process of the ident. We thought that it was essential to include something British as well as something American. This is because we felt that this would appeal to the target audience. With this in mind we used each countries flag and placed it in the center of the logo, as this is where most people will focus on when watching the ident. 

Final Ident

Comparison Between Planning and Final Ident

How similar is your final ident to your original planning?
Overall, I feel that my ident was very similar to the original planning. We kept the same ideas, however, we went into more depth on these ideas. For example, we wanted to have a montage of the flags coming in together, so to develop this idea, we added different colour backgrounds to the clips. Every idea that was put into our planning was used in the final ident, this is why i feel it is very similar. We mainly developed each idea to make the ident more creative, however, nothing that was in the final ident had not be planned. We used the planning as a base, and built up from the original ideas. We felt that by using these bright colours that it would be more appealing to the target audience. This is because we had a young target audience, so using bright colours would capture their attention and really appeal to them.
What differences are there? Why did those changes happen?
The main difference between, planning and the final ident, was that the planning included some debris from the flags once the explosion had taken place. We decided not to include this as part of the final ident. This was because we felt that there would be too many factors on the screen and this would take the attention away from the logo. We wanted the target audience to have full attention on the logo as we wanted this to stay in their mind, once the ident had finished.