Explanation of My Decisions and The Process of Making The ident

The first process of making our ident included designing a logo, we started by drawing a few sketches of possible logos. We drew a few of these ideas until we reached a final decision on which logo to use. We were then able to create the logo on Photoshop. Below are screen-grabs of the making process of the ident. We thought that it was essential to include something British as well as something American. This is because we felt that this would appeal to the target audience. With this in mind we used each countries flag and placed it in the center of the logo, as this is where most people will focus on when watching the ident.