Tuesday 3 June 2014

Comparison Between Planning and Final Ident

How similar is your final ident to your original planning?
Overall, I feel that my ident was very similar to the original planning. We kept the same ideas, however, we went into more depth on these ideas. For example, we wanted to have a montage of the flags coming in together, so to develop this idea, we added different colour backgrounds to the clips. Every idea that was put into our planning was used in the final ident, this is why i feel it is very similar. We mainly developed each idea to make the ident more creative, however, nothing that was in the final ident had not be planned. We used the planning as a base, and built up from the original ideas. We felt that by using these bright colours that it would be more appealing to the target audience. This is because we had a young target audience, so using bright colours would capture their attention and really appeal to them.
What differences are there? Why did those changes happen?
The main difference between, planning and the final ident, was that the planning included some debris from the flags once the explosion had taken place. We decided not to include this as part of the final ident. This was because we felt that there would be too many factors on the screen and this would take the attention away from the logo. We wanted the target audience to have full attention on the logo as we wanted this to stay in their mind, once the ident had finished. 

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