Corrections Report

Focus Group Evaluation

These were the questions asked during my focus group:
1. Do You Think The Advert Would Appeal To Children From The Same Age Group As The Actor In The Advert?
2. What Was The Message In The Advert?
3. Did The Advert Have A Positive Feel To It?
4. Do You Think Children Would Know How And Where To Seek Help After Watching The Advert?
5. On A Scale of 1-10 How Effective Was The Advert And Why?

From my focus group I have found out that people agreed that the advert was appealing to children from that age group. This is mainly because the actor is from that age group. There were some mixed answers when asked about the message in the advert. However, most agreed that the message was that children do get bullied and people are not as aware of it as they should be. It was agreed that the advert had a positive feel to it, however, one comment was that it was very dark at first when we first see the child has been bullied. It was agreed that children would know where to find help after seeing the advert, this is because the website was listed at the end, as well as having the actor say that this is where you need to go for more information. The advert was rated 8 on average as it was effective in engaging with the audience and providing relevant information, however, could be slightly more uplifting.

Presentation

Market Reseach Article

Market Research Article

Secondary Research - Internet

This research was very useful to me as the informtaion provided was all relevent. It provided me with styles and techniques to make an advert successful which was very helpful to me to read this prior to making my advertisement.

Secondary Research - Book

I found the research from the book very useful, however, I felt that it consisted of mainly case studies.The book provided relevent informtation about advertising techniques found through psychologists. This was helpful to me as the book covered many topics about advertising.

What did my focus group discover?

During my focus group I asked 5 questions, these were:
1. How often do you use the internet?
2. Do you use social media often?
3. What do you know about being safe online?
4. Do you download or stream any content?
5. Do you agree that it is safer having more passwords for different accounts?

I have found out from this that people didn't agree that having more passwords is safer, this is because you need to write those passwords somewhere, therefore it is no longer safe if you cannot remember them. I also found out that yes people use the internet often, usually to go on social media. As well as this downloading and streaming is also very popular among the people I asked.  Finally, there were mixed answers when asked about what they knew about being safe online. One person knew quite a large amount of information about being safe online, however the other two didn't know that much.

Focus Group Questions

1. How often do you use the internet?
2. Do you use social media often?
3. What do you know about being safe online?
4. Do you download or stream any content?
5. Do you agree that it is safer having more passwords for different accounts?

Completed Questionnaires

Here are some examples of some completed questionnaires:

3 Mind Maps

These are my 3 mind maps.

Prezi explaining the different styles, forms etc of advertising

Audience Research - Pie chart results

These are the results from the questionnaires.

As we can see from these results most people watched BBC1. This might have been because of the age group they came under. These questionnaires have provided me with more in depth statistics, for example what T.V channels they watched the most. Therefore this has given me an insight of where and when to show the advert.

Fianl Advertisment

This is the final draft of my advertisement, where i have made significant changes as pointed out by my client.

Unit 54 Evaluation

261990626 Advertisement Evaluation

Location Visit Sheet

Location Visit Sheet

First Draft of Bullying Advert

WWW: I have added a black and white effect to the advert, which I think makes the video look more professional. There are also some sound effects which work really well with the advert and the timing is good. Finally, I have cut quite quickly, which makes the advert more eye catching as well as having a fast paced feel to it.

EBI: One improvement that can be made is to re-shoot some footage as the camera is shaky, which gives an unprofessional look to advertisement. I could also think about adding some music as this would make the advertisement more appealing to my target audience. As well as this, I will need to re-shoot due to continuity problems, for example the actor throws a cup in the video however the cup can still be seen after it is thrown.

Shooting Schedule

Shooting Schedule

Risk Assessment

Risk Assessment

Focus Group

Questionnaire

1.     Which gender are you?  Male or Female

2.     Which age group do you come under? 0-17, 18-50, 51+

3.     What is your occupation? Self-employed, employed full time, employed part time or in education.

4.     When do you usually watch T.V.? Morning (6am-11.30am), Afternoon (11.30am-5.30pm), Evenings (5.30pm-11.00pm)

5.     How many hours each day do you watch T.V. for? 0-2, 3-5, 6+

6.     What platform do you watch this on? Computer, tablet, T.V. , phone or games console.

7.     Do you have any children? Yes or No

8.     Which of these channels are you most likely to watch? BBC 1, ITV 1, MTV or Comedy Central.

9.     What is your marital status? Single, Married, Divorced, or Separated