Sound and Music Decisions

Ident 1
During the first ident there will be an action type sound which will be played whilst the flags come closer together, this is because it looks as if they are going to fight, so an action type sound will be suitable. After this both flags collide resulting in a bang noise being heard, this sound will be created during after effects. Before the narrator speaks the mood of the music changes, this will be upbeat to keep the audience interested. In a deep and unique voice the narrator will say 'where the best of British music and American sitcoms come together' as well as 'the grid'.
The action sound which we have chosen is 'nerves' by
The sound whilst the logo is moving is 'cut and run'
The music used for this ident will relate to the younger audiences who watch the television channel as it is quite heavy and has a strong bass line to it, it also has a 'Gangster' type of feel to it relating to the younger audiences.

Ident 2
During the second ident there will also be an action type sound which will be played whilst the buildings come closer together, this is because they will fight meaning that there will need to be a mysterious sound being played. After this the buildings collide resulting in a crash sound, which will be made during after effects. Before the narrator speaks the music will change into an exciting and vibrant track, this helps cover a wider range of target audience as this is a different genre to the type of music played in the programmes. The narrator will then say 'The Grid!'
The action sound will be 'take a chance'
The sound whilst the logo is moving is 'all this'
The Music chosen for this ident relates to an older audience but not so much older than 18, I believe it is aimed much more towards people aged 20 to 25 as it has some orchestral instruments being played but with a heavy and very grand bass. The second sound clip is also the same it is played with orchestral instruments but has a weaker bass to it but still has a sense of sophistication to it making me think that it is aimed towards people older than 18 or 19 years.

Ident 3
During the third ident there will be an action type sound which will be played whilst the plates come together, this is because this will draw the audiences attention straight to the screen as the music is very dark and exciting. After the plates collide there will be a loud bang noise, which will be made during after effects. The music changes after the bang noise is heard, this then changes to a funny upbeat track as the constant change means that the audience will not get bored. The narrator will then say 'the grid'
The action sound will be 'the descent'
The sound whilst the logo is moving is 'vanes'
The sounds picked for this ident are aimed for people around the ages of 25 to 30 years as they are very orchestral and quite sophisticated pieces of music, they don't have any sort of synthetic bass lines they are all live played music and quite quick.

Mixx Logo Explanation

• I first opened photoshop and created an a4 size template, as this can be changed at anytime.
• I then created a musical note, this was found in the shapes section.
• I then created an outline on the note through blending options, applying a stroke and editing this to my prefered size. 
• I preferred to have an outline on the shape as this really makes the shape stand out more and become bolder.
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• I then added some smaller notes by cropping the first initial musical note shape, I was able to do this by selecting half of the shape and cutting this to produce the smaller note.
• I then changed the colour of these notes to blue, and free transformed them to create a slanted look.
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• My next step was to create my text, I did this through importing my text from 'da font' and editing the text using the paragraph and palette tool. I changed the text a few times as I was unsure of which text went better with the slanting musical note.
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• To create an open mouth affect I used a cresent shape from the shape menu and gave this shape an outline whilst also making the shape red using the bucket tool.
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• Finally, I added the 'Ow!' logo and insterted this next to the note shape.
•                   I decided to have the mouth open rather than a smile as I thought this looked better in the final logo design.

Lock Logo Explanation

• I first opened up photoshop and used an a4 size template as this can be changed at any time.
• I then selected a key image from the internet, went round this with the pen tool and created my own key shape.
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• I changed the colour of the key to red using the bucket tool and then imported an image of a lock from the internet and used the same technique to produce this.
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• I then changed the colour using the bucket tool and created an outline through blending options to apply stroke, which gave the lock an outline.
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I then imported my font from 'dafont' and created the text I needed.

I then free transformed the words and lock until I was satisfied with the layout.

I also created outlines for the text and the key image.

I then used various selection tools and cut out the layers to produce this effect.

I finally added the company logo to the left side of the text, thus finalising my logo.

Final Screen Captures

Planned ident series

The first planned ident is targeted at young adults that enjoy watching music and chat shows, taking this into account our first ident involves some humour along with focusing on the two countries that are involved with the programme. The channel plays entertaining and vibey shows and the ident reflects this by creating ideas that will have such an effect on the audience they will not want to take their eyes off the screen. This is shown by constantly having props move across the screen and the background music being dark and mysterious.

The second ident also takes into account the views of the target audience and has a similar effect by replacing the countries flags with buildings that represent the two countries. However, the second ident focuses more on the musical side of the channel, as the background plays similar songs that will feature during the upcoming programmes. This really captures the target audience well as this will appeal to them directly and also leave them wanting more.

The final ident also takes into account the views of the target audience and has a similar effect by replacing the countries flags with foods that represent the two countries. However, the third ident focuses more on the comical side of the channel, this is because we hear laughing in the background and we also see funny props used throughout the ident. This appeals to the target audience as they are able to get a feel of what the channel stands for and what will be shown in the upcoming programmes.

Storyboards and Logo

For this ident the target audience are young adults that are interested in watching comedy and music programmes. As the channel plays British music and American sitcoms we have decided to use famous objects that represent Britain and America, in this particular ident we have chosen the White House and Buckingham Palace. There is a green screen placed behind the two buildings so that we can make an outside looking background. There is then a red background for when the logo appears this is because this blends well with the logo.

The two representatives from this ident are two famous British and American foods, fish and chips and a burger. There will be a green screen behind the two foods as there will be a constantly changing background. During the logo being seen there will be a blue background as this helps each ident link together and this blends well with colours from the logo.

The two representatives in this ident are an American flag and a British flag. There will be a green screen behind these as the background will be different outside settings. Whilst the logo and on screen graphics appear there will be a light blue background as this links with the colours on the flags and links each ident together.

Pulse Logo Explanation

• I first opened up photoshop and used an a4 size template as this can be changed at any time.
• I then imported the font from 'dafont' and created the text I needed. I created two texts and made them different colours, then placed one behind an other to give a shading affect.
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• I found a pulse image from the internet and went around this image with the pen tool and created my own shape.
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• I pasted the shape and placed it next to the writing.
• I pasted the same shape and made this smaller and placed it over the first pulse image creating this effect.
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• I then created a heart shape using the custom shape tool and edited the colours and outline to produce this shape.
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• I then next found a curved line image from the internet and free transformed this to make it look as if the heart is beating.
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Screen Grabs of Mixx Logos

Prop and Costume Lists

Date	Time	Shooting	Equipment
2nd January	11am-12pm	All of Ident	Camera Green screen Flags
12th January	9am-10:30am	All of Ident	Camera Green screen Cut-out arms
14th January	8:55am-12:15pm	All of Ident	Camera Green screen Cut-out arms Flags

Scanned Logo Designs